A record-breaking 1276 crore minutes were watched on the first day of the season, setting a new record. The whole amount of time each viewer spent watching the game is compiled into the watch-time minutes.
Summary
- IPL 2024 opening match drew 168 million viewers, setting a new record.
- Opening day witnessed a staggering 12.76 billion minutes of watch-time.
- Disney Star network saw a historic peak TV concurrency of 61 million viewers.
- Digital platform JioCinema experienced a 51 percent increase in viewership, with 113 million viewers on day one.
The 17th installment of the Indian Premier League kicked off with record-breaking viewership figures, as stated by the tournament’s official broadcaster. A staggering 168 million viewers tuned in to witness the opening match between Chennai Super Kings and Royal Challengers Bangalore on March 22.
The inaugural day also saw an unprecedented watch-time of 12.76 billion minutes, marking the highest-ever for the opening day of any IPL season. This figure represents the collective time spent by viewers watching the game.
Furthermore, the 17th season of the IPL saw a historic peak TV concurrency for an opening day, with 61 million viewers simultaneously tuning in to the broadcast on the Disney Star network.
Disney Star reported a significant increase in TV consumption compared to the previous year, recording 8.7 billion minutes on the opening day of IPL 2023. This growth represents a 16 percent surge in viewership.
In the season opener, defending champions Chennai Super Kings secured a convincing victory over Royal Challengers Bangalore, winning by six wickets in Chennai.
The surge in viewership reflects the unmatched appeal of live cricket in bringing together audiences on television, providing an exhilarating start to the tournament. The channel aims to sustain this momentum and deliver unparalleled viewership throughout the season.
The channel attributed the record-breaking TV viewership to the diverse lineup of programs leading up to the 17th season, which attracted over 245 million viewers in the week preceding the tournament.
In the digital realm, JioCinema also witnessed a significant increase in viewership, with 113 million viewers on the first day of the IPL. This marked a 51 percent rise compared to day one of IPL 2023, with a total watch time of 6.6 billion minutes on JioCinema on the opening day.
